First American Title National Commercial Services is a leading provider of commercial title insurance and escrow settlement services. Serving customers across the nation and around the globe, First American Title’s National Commercial Services is leading the digital evolution of the commercial title insurance industry with its new ClarityFirst® platform - a comprehensive solution for commercial real estate transactions. ClarityFirst® is a first-of-its-kind, end-to-end digital platform that connects commercial real estate participants in real time. The solution streamlines the commercial real estate transaction process, making it more efficient, transparent, and secure than conventional paper- and email-intensive methods.
Commercial real estate professionals – from developers, lenders and investors to brokers and attorneys – have long sought a way to reduce the time, cost and complexity of closing real estate transactions while improving the security of sensitive information and funds. While digital solutions are increasingly routine in some industries, the complexity and multiple stakeholders involved in commercial real estate transactions have proven difficult to digitally transform until ClarityFirst.
Designed with input from, and around the needs of, commercial real estate customers, ClarityFirst’s innovative and evolving features cut through the complexity of today’s commercial transactions, providing the tools and information commercial professionals need, how and when they need them.
ClarityFirst provides 24/7 access to transaction details and documents, milestone tracking and real-time notifications, quick and efficient property research, and secure wire instruction verification that protects client funds. First American Title customers know exactly where they are in a transaction at any given point in the deal and can close transactions faster and more efficiently.
Users of the platform are already reaping its many benefits. Twelve percent are using it outside of traditional business hours, demonstrating how this new technology is bringing flexibility, in addition to efficiency, to the transaction process. With over 47,400 closed deals and 30,000 active customers, ClarityFirst has the power to shift consumer behavior and is changing how the commercial real estate industry perceives title insurance and settlement services.
First American is committed to leading the digital transformation of the title and settlement industry. ClarityFirst is part of First American Title’s strategy to leverage their industry-leading property and title plant data and deep knowledge of the commercial transaction process to deliver a superior customer experience, and the strong response to the platform confirms that the approach resonates with customers. By providing its customers with ClarityFirst, First American Title is investing in a more efficient, transparent and secure commercial real estate transaction for every client and stakeholder.